The ALS Ice Bucket Challenge has been sweeping the campus of Adena Regional Medical Center. It began with Adena Neurologists Dr. Michael Jones, Dr. Muhammad Akhtar and Dr. Siyun Li taking the challenge on behalf of their patients with ALS, also known as Lou Gehrig Disease. They then challenged Adena Orthopedic Surgeon Dr. Brian Cohen, who fulfilled his challenge within the 24-hour challenge window. Dr. Cohen then challenged five Adena leaders to complete the ALS Ice Bucket Challenge.
On Thursday, President & CEO Mark Shuter; Chief Medical Officer Dr. John Fortney; and VPs Nick Alexander, Eric Cecava and Michael Glanzman accepted the challenge. In front of approximately 100 caregivers at ground level, and many more peering from windows above, the group was doused with large buckets of ice water. The leaders called out some of the female members of Adena’s leadership team; Dr. Anthony Freeman; and CEO Mark Shuter called out other leaders in the community including: Joe Watson, president & CEO of Chillicothe-based Petland, Inc., along with Ohio University Chillicothe’s Dean Martin Tuck, a partner in medical education with Adena. Each has 24 hours to complete the challenge or donate to ALS.
The videos are posted on Adena’s Facebook (www.facebook.com/adenahealthsystem) and Twitter (www.twitter.com/adenamedical) pages, and have been extremely popular. Within the first day, the video featuring Adena’s Neurologists has reached more than 12,300 people. In its first eight hours, Dr. Cohen’s video has been seen by more than 8,500 people, and Adena’s leadership team received more than 3,000 views in its first hour online.
In addition to taking the Ice Bucket Challenge many are also donating to the ALS Association. You can learn more about ALS and the work being done to combat the disease, visit www.alsa.org.